Journal Entry #1: Go Nike Go!

So, I saw one of these ads in a magazine last week, and decided I would try and find the other ads in the series. Try as I might...I FOUND THEM! I really love the hand produced typefaces that they used.



These two were made for a racing event that Nike is supporting in their two largest hubs: Portland, OR, and NYC. I love the twisted headband and the appearance of the hair as if I'm running behind this person watching them sweat their ass off; the mini rat tail is pretty epic as well.



This one is rad because of it's playbill feel. I like the time and consideration that was put in the all over feel of the piece. The distressed ink is a nice touch.



Finally, these guys are fabulous. I LOVE the shoelace, continuous line that they used in the type production, and I like how it makes me feel about Nike as a brand. It feels cool, time consuming, dedicated, and handcrafted. It makes me want to toss aside the idea that Nike is full of jocks behind desks in small cubicles with their eyes dead set on the botom line. It makes me Hope, HOPE, that their is still fun people behind big monitors with biger, crazy ideas rattling around inside their heads.

I like it.






Just do it; I guess.